Ariel Frias

Uprightness, transparency, and competence in times of crisis

For the third time in three years one of the top five shipping lines in the world by transported volume is subject to a cyber-attack, crippling digital operations. This week, the French carrier CMA CGM has seen their website and other digital assets handicapped by what seems to be an uncoordinated cyber-attack, following similar attacks …

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Brand differentiation in Shipping – it’s not rocket science

A lot has been written over the past few days about the real value of brands in a highly commoditized industry such as ocean transportation, after the latest decision by the Maersk Group to integrate Africa centric liner Safmarine, acquired in 1999 and Logistics operator Damco, part of the Maersk portfolio since 2006. These decisions …

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